Grit

Grit is a poster brand which designed is based on quotes. They want to encourage you to be brave and to run with you this race of life. At your pace, yes, we got it.

Branding Concept

Whatever you do describes who you are. Be gritty and write your future by taking into actions.

“Run. Jump. Write your future.”

Branding Identity

The brand will be represented by a dot jumping from letter to letter in the logo. It translated the bravery into the main visual element. The other elements that complete the corporate image will be represented by photography and a bright color palette.

 

Art Direction