Netflip

Netflix revolutionized the way people watch TV. So we revolutionized the way people watch Netflix.

(One Show finalist) 

Challenge

Lying down is way more comfortable than sitting up. But when people lie down to binge on Netflix, they’re forced to strain their neck, or physically rotate their computer. That’s an uncomfortable and awkward problem, and one that we set out to solve.

Idea

Netflip. A free Chrome extension that works exclusively with Netflix to let people flip their screen 90°, creating a viewing experience that accommodates a way more comfortable lying down position.

Campaign

We tease people with a rotated message. All media pieces will be rotated to force people to feel the most comfortable position: laying down on the couch.

Screen Shot 2016-05-04 at 2.51.56 AM Screen Shot 2016-05-04 at 2.52.17 AM

Wild posting


 

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