Pixel 2 XL

Challenge

Pixel 2 is the new phone made by Google. It is finally coming to Singapore, for the first time. It’s never been sold in this market.

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Challenge

Droga5 Campaign “Ask more of your phone” is all about questioning. It’s all about looking at what a phone can currently do, and questioning it. Things are always better when we question them. The more we ask, the better things get.

We work on the campaign for the Singapore market to make Pixel unique for Singaporeans. We addressed different creatives from OOH to digital media with local photography, specific locations and insights to make Pixel 2 XL feel at home.

OOH for MRT Stations

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YouTube Interactive Masthead

 

 


 

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