Level Up

Challenge

A lot of gamers don’t spend much on upgrading their characters or in-game items through Google Play Store.

Idea

Google Play knows your preferences. We know you’d rather have a throne VS the a plastic chair on your backyard. We want you to get to the right level with the right in-game items.

Campaign

We created a 360 campaign together with Google Indonesia & LOWE Jakarta for the Indonesia market. The digital campaign was also suitable for some EMEA markets, Vietnam and Thailand all crafted in different languages according to the regions.

By using in-game characters and generic game items, we question our target group “What’s your level?” If you are a gamer you’ll always make the right choice: #LevelOvertake

googleplay_in2

 

YouTube Interactive Masthead

We crafted three short gif-stories to be leveled up by the user. They were prompted to interact and discover what is next level if you #LevelOvertake.

Clash of Clans 6″ Video

Copy: Show how’s chief #LevelOvertake at 80% off

Clash Royale 6″ Video

Copy: Make it look easy #LevelOvertake at 80% off

 

Generic 6″ Video

Copy:What’s your level #LevelOvertake at 80% off

 

Legacy of Discord 6″ Video

Copy:Get that killer look #LevelOvertake at 80% off

 

Smule 6″

Copy: Steal the show #LevelOvertake at 80% off

Digital Display

Copy for plastic gun VS cannon & chair VS throne creative: What’s your level?

ezgif.com-video-to-gif

 


 

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