Google Play
Challenge
A lot of gamers don’t spend much on upgrading their characters or in-game items through Google Play Store.
Idea
Google Play knows your preferences. We know you’d rather have a throne VS the a plastic chair on your backyard. We want you to get to the right level with the right in-game items.
Campaign
We created a 360 campaign together with Google Indonesia & LOWE Jakarta for the Indonesia market. The digital campaign was also suitable for some EMEA markets, Vietnam and Thailand all crafted in different languages according to the regions.
By using in-game characters and generic game items, we question our target group “What’s your level?” If you are a gamer you’ll always make the right choice: #LevelOvertake
YouTube Interactive Masthead
We crafted three short gif-stories to be leveled up by the user. They were prompted to interact and discover what is next level if you #LevelOvertake.
Clash of Clans 6″ Video
Copy: Show how’s chief #LevelOvertake at 80% off
Clash Royale 6″ Video
Copy: Make it look easy #LevelOvertake at 80% off
Generic 6″ Video
Copy:What’s your level #LevelOvertake at 80% off
Generic 6″ Video
Copy:What’s your level #LevelOvertake at 80% off
Generic 6″ Video
Copy:What’s your level #LevelOvertake at 80% off
Generic 6″ Video
Copy:What’s your level #LevelOvertake at 80% off
Generic 6″ Video
Copy:What’s your level #LevelOvertake at 80% off
Digital Display
Copy for plastic gun VS cannon & chair VS throne creative: What’s your level?
