Netflip for Netflix
Netflix revolutionised the way people watch TV. So we revolutionised the way people watch Netflix.
ONE SHOW, Merit, Design
ONE SHOW, Merit, Interactive
MARKETING AWARDS, Bronze, Digital
ADVERTISING & DESIGN CLUB OF CANADA, Shortlist, Interactive
Challenge
Lying down is way more comfortable than sitting up. But when people lie down to binge on Netflix, they’re forced to strain their neck, or physically rotate their computer. That’s an uncomfortable and awkward problem, and one that we set out to solve.
Idea
Netflip. A free Chrome extension that works exclusively with Netflix to let people flip their screen 90°, creating a viewing experience that accommodates a way more comfortable lying down position.
Campaign
We tease people with a rotated message. All media pieces will be rotated to force people to feel the most comfortable position: laying down on the couch.
